A lot can happen in 20 years. Actually, try 21. (Time flies when you’re having fun.) Haven’t checked out our new timeline on Facebook yet? See it here below—and learn about all things Bobbi and how Bobbi Brown Cosmetics grew to be the global brand it is today. It’s a pretty powerful journey indeed.
1990: A Better Lipstick
Working with a chemist, Bobbi creates 10 super wearable lipstick colors: Salmon, Beige, Raisin, Brown, Rose, Pink, Orange, Blackberry, Burnt Red and Red.
1991: Bergdorf Debut
The Bobbi Brown Essentials line of lipsticks debuts at Bergdorf Goodman in New York City. Bobbi expects to sell 100 lipsticks the first month and ends up selling 100 in the first day.
1992: Setting the Tone
Bobbi changes the face of makeup-literally- with the launch of her unique yellow-toned shades of Foundation Stick.
1993: The Word is Out
With the beauty buzz growing, the Bobbi Brown Essentials line opens up its first counter at Neiman Marcus in Dallas, Texas.
1994: Lights, Camera, International
1995: Skincare Launches & Estee Lauder Love
Bobbi debuts her skincare line, designed to prepare skin for flawless makeup application.
Bobbi sells her beauty empire to Estee Lauder Companies.
1996: On the Bookshelf (and Online)
Bobbi authors her first book, Bobbi Brown Beauty: the Ultimate Resource. The book sells over 100,000 copies and gets a coveted spot on the New York Times Best-Seller List. Bobbi also launches her website www.bobbibrown.com
1997: Rise and Shine
Bobbi hits television sets nationwide, securing a monthly spot as guest beauty editor on NBC’s Today Show.
2000: Teen Time
Bobbi authors her second book, Bobbi Brown Teenage Beauty: Everything You Need to Look Pretty, Natural, Sexy and Awesome, and secures a spot on the New York Times Best-Seller List.
2001: Giving Back and Long-Wear is Born
Bobbi Brown forms year-round partnerships with Dress for Success New York and Jane Addams High School for Academic Careers in the Bronx.
2002: SoHo and a Best-Seller
Bobbi Brown Cosmetics moves its headquarters to SoHo and Bobbi adds a third book, Bobbi Brown Beauty Evolution: A Guide to a Lifetime of Beauty, to her roster; it makes its debut on the New York Times Best-Seller list.
2003: Shimmer Time
Bobbi’s popular Bronze Shimmer Brick becomes a permanent part of the line and additional shades follow soon after. Today, a Shimmer Brick is sold somewhere in the world every minute!
2005: Rave Rouge
Inspired by childhood memories of her grandmother using lipstick as rouge, Bobbi creates Pot Rouge; it is an instant favorite and receives editorial awards from Cosmopolitan and Seventeen magazines.
2007: QVC, NYT and NJ
Bobbi debuts on home shopping channel QVC and sets a record for the biggest one hour beauty launch in the show’s 20 year history. Meanwhile, her fourth book, Bobbi Brown Living Beauty, makes its debut and scores the coveted spot on the New York Times Best-Seller List. That same year Bobbi unveils the Studio in Montclair, NJ, featuring the brand’s first free-standing store and training space for artists and customers as well as a large studio for editorial shoots. It is an instant success.
2008: Makeup Made Easy, Customizable and Worldwide
Bobbi’s fifth book Makeup Manual becomes an instant best-seller and the ultimate beauty authority for everyone from beginner to pro. Next, Bobbi launches Customizable Beauty, palettes designed to house eye and cheek products that can be popped in and out for convenient customization. Finally, the second Bobbi Brown Cosmetics free-standing store in the US opens in Raleigh, North Carolina, at Belk Crabtree, and the first free-standing store opens overseas in the Middle East at Bahrain City Center.
2009: Back to School and Around the Globe
Bobbi Brown University, or BBU, is launched at Emerson College and Montclair State University while Bobbi Brown Cosmetics continues to expand its presence overseas with the opening of a free-standing boutique in Japan, France and Singapore. Plus, two more stores in the Middle East.
2010: Pretty, Powerful and All Over the World
Bobbi Brown Cosmetics launches its first ever advertising campaign called “Pretty Powerful” featuring before and after photos of “real women” as part of Bobbi’s belief that all women possess natural beauty, but with the right tools, can be empowered to a higher level of pretty. That same year, Bobbi launches her sixth book, Beauty Rules: Fabulous Looks, Beauty Essentials, and Life Lessons for Loving Your Teens and Twenties. By the end of 2010, Bobbi opens her 9th and 10th free-standing stores in Shanghai and Argentina, making Bobbi Brown Cosmetics available in more than 980 doors and 56 countries.
2011: Twenty Years of Bobbi
Bobbi Brown Cosmetics celebrates its 20th Anniversary with celebrations in Paris, UK, and New York.
2012: Knowledge is Power
Inspired by Bobbi’s belief that education is a way for vulnerable youth to change their circumstances, Bobbi Brown Cosmetics partners with the Broome Street Academy in 2012. Located in SoHo, the tuition-free public charter high school supports homeless, foster and runaway teenagers.