Fashion Week descends on New York City twice a year—seven days of non-stop shows, parties and presentations (in other words, complete mania). This time around for the Spring 2013 season, the Bobbi Brown team was there for all of it: creating makeup for 14 different shows, with Bobbi leading six of them herself.

Fashion Week is always super busy—but what really put it over the top? Oh, just a little announcement introducing Katie Holmes as our brand’s first-ever celebrity face. The buzz put Bobbi’s schedule over the top, but she still made time to jot down a daily diary with the highlights for you, our blog readers.