Think Pink

October is Breast Cancer Awareness Month and this year is extra meaningful.  Not only is Estee Lauder celebrating the 20th Anniversary of its global Breast Cancer Awareness (BCA) Campaign, it is the first year without the amazing Evelyn Lauder—who co-created the iconic Pink Ribbon symbol—since her passing in November of last year.


New York City Mayor Michael Bloomberg declared October 1st The Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign Day at the NYSE Opening Bell and was joined by William Lauder, Elizabeth Hurley and President of Bobbi Brown and the Estee Lauder Specialty Brands, Maureen Case, a breast cancer survivor herself who shared her own personal story of early detection, courage and connection to Mrs. Lauder in support of the campaign with the media.

Next, came the illumination ceremony of the Empire State Building in glowing pink lights and lastly the unveiling of the BCA Campaign’s first-ever Interactive Exhibition at the GM building featuring archived photos, articles and artifacts from the past 20 years. There’s even a Facebook app, Milestones of Courage, where you can add your own personal milestone in the fight against breast cancer.

To date, The Estee Lauder Breast Cancer Awareness campaign has raised more than $35 million for research and handed out over 122 million ribbons at makeup counters all over the world. And since Bobbi Brown Cosmetics is part of the Estee Lauder family (and obsessed with all things pink), we are really excited to offer our limited edition Pink Peony Set (an Illuminating Bronzing Powder compact with an uber fun pink-handled Blender Brush) to show our support. The best part? We’ll donate $10 of every set sold to The Breast Cancer Research Foundation.


In addition,  Bobbi shares her best tips for breast cancer patients and survivors  below (or anyone battling the beauty blahs during a particularly stressful period or struggle with getting back to good health).

Check out all our Breast Cancer Awareness Month products from years past—and remember to Think Pink.


If you’re undergoing chemotherapy or other cancer treatments, you may notice a change in skin texture, tone and thinning eyebrows and eyelashes. Here are a few things you can do to look refreshed, more vibrant and give yourself a little lift.


When skin feels dry: Layer skincare formulas—try a wet, hydrating cream under a rich, more dense balm—to give skin a plumped up, cushiony look. Use the warmth of your fingers to blend the creams. If skin still feels tight, pat face oil on dry spots.

Try: EXTRA Repair Moisturizing Balm and EXTRA Face Oil

For under eye circles: Use a pink- or peach-toned Corrector to brighten and neutralize discoloration under the eyes. Next, layer a yellow-toned Creamy Concealer one shade lighter than your skin tone directly over the Corrector.

Try: Creamy Concealer Kit

When skin looks pale: Instantly brighten up your complexion with blush. Start with a neutral shade of blush; apply it on the apples of the cheeks, blending up towards the hairline then downwards to soften the color. Finish with a pop of brighter blush applied just on the apples of the cheeks.


Try: Creamy Color for Lips & Cheeks and Shimmer Brick

If you’ve lost your lashes: Create the illusion of hair by double-lining eyes. Using a dry eyeliner brush, apply dark powder eye shadow (dark brown, gray or charcoal) as close to the base of the lashes as possible; the line should be thick and smudgy. Repeat the process, this time with the brush slightly dampened. Use the stamping motion to draw a thinner line.


Try: Eye Shadow and Eyeliner Brush

If your hair is thinning: You can also “color” in where your scalp shows through your hair using powder eye shadow (in a shade that matches your hair color) applied with a thick eye-shadow brush.


Try: Eye Shadow and Eye Shadow Brush, or Natural Brow Shaper & Hair Touch-Up

If your brows are thinning: Use a soft eyebrow pencil to fill in sparse areas or holes in the brow. For the most natural look, draw in short, hairlike lines. Once you’ve filled in your brows, soften the lines by layering powder shadow (it should be the same color as the eyebrow pencil and hair) on top. Apply the shadow using an eyebrow brush with bristles that are stiff and angled at the tip. If the brow color looks too strong, tone it down by pressing loose face powder onto your brows with a powder puff. Finish with a coat of brow grooming gel to keep individual brow hairs in place.


Try: Brow Pencil, Brow Kit and Natural Brow Shaper & Hair Touch-Up




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