There’s a certain amount of peace that comes with getting older, but today it seems more than ever it’s not ok to age. I hate that. A face without lines and planes is totally expressionless. I also think aging is all about how you feel, how confident you are. But there are some specific makeup tips for each decade that a woman can do to look and feel her best (I’ve included my favorite ones below inspired by an interview I did with Vogue Australia which you can read here). Just remember: life is an evolution. It’s our job to move through it with beauty, grace and happiness—that’s what keeps us young.
This is the age made for trying stuff out. Girls in their twenties can go for the color trends and dramatic looks seen in magazines—these are the years you can pull those off. Women under 30 should also start (if they haven’t already) taking care of their skin for the future. That means daily SPF, cleansing skin before bed, and choosing good quality products for their skin type.
This decade is all about juggling—work, kids, family—so it’s a great time for multitasking products that let you look instantly polished without a lot of fuss. Tinted moisturizer, pot rouge for lips and cheeks, long-wearing products that last all day—these are the products to lean on (keep them in an all-in-one palette that goes with you everywhere and you’re set). And just like the decade before: protect, protect, protect with SPF 15 or higher every day.
The key to your 40s is opting for classic looks (in both clothes and makeup) with a modern feel. You can tweak seasonal trends to tone them down if they’re too out there. And battle the blahs with good concealer, foundation and blush to look refreshed, even out skin tone and bring a natural flush of color back to the cheeks.
Around this age you’ll start to notice that everything—including hair color, skin tone and eyebrows—just kind of fades. The solution? Add back color, but not too much, so you don’t look covered up or overdone. Also, pick features you like and highlight them (don’t dwell on the ones you’re not crazy about). Bone colored eye shadow on the lids will give a little “lift” and a brighter shade of blush takes attention away from fine lines around the eyes.
Every single woman I know, no matter what her age, wants her skin to look bright and luminous. The bad news is that we lose our ‘natural glow’ both as we get older and on those blah days every woman has, no matter how old. The good news is that you can brighten up with makeup. Here’s how:
- Tinted balm evens skin out and gives it an instant glow.
- Warm moisturizing balm in the palms of your hands, then pat the balm over your blush.
- After applying blush, dust a shimmering powder high on the cheekbone.
- When you’re finished putting on your makeup, gently apply face oil on top.
- Wear cream blush instead of powder blush.