Beauty at Every Age


There’s a certain amount of peace that comes with getting older, but today it seems more than ever it’s not ok to age. I hate that. A face without lines and planes is totally expressionless. I also think aging is all about how you feel, how confident you are. But there are some specific makeup tips for each decade that a woman can do to look and feel her best (I’ve included my favorite ones below inspired by an interview I did with Vogue Australia which you can read here). Just remember: life is an evolution. It’s our job to move through it with beauty, grace and happiness—that’s what keeps us young.




This is the age made for trying stuff out. Girls in their twenties can go for the color trends and dramatic looks seen in magazines—these are the years you can pull those off. Women under 30 should also start (if they haven’t already) taking care of their skin for the future. That means daily SPF, cleansing skin before bed, and choosing good quality products for their skin type.


Try: Creamy Matte Lip Color, Metallic Long-Wear Cream Eye Shadow and SPF Tinted Moisturizer Oil Free.


This decade is all about juggling—work, kids, family—so it’s a great time for multitasking products that let you look instantly polished without a lot of fuss. Tinted moisturizer, pot rouge for lips and cheeks, long-wearing products that last all day—these are the products to lean on (keep them in an all-in-one palette that goes with you everywhere and you’re set). And just like the decade before: protect, protect, protect with SPF 15 or higher every day.


Try: BB Cream SPF 35, Pot Rouge for Lips and Cheeks and Intensifying Long-Wear Mascara.


The key to your 40s is opting for classic looks (in both clothes and makeup) with a modern feel. You can tweak seasonal trends to tone them down if they’re too out there. And battle the blahs with good concealer, foundation and blush to look refreshed, even out skin tone and bring a natural flush of color back to the cheeks.


Try: Creamy Concealer Kit, Long-Wear Even Finish Foundation SPF and Pale Pink Blush.


Around this age you’ll start to notice that everything—including hair color, skin tone and eyebrows—just kind of fades. The solution? Add back color, but not too much, so you don’t look covered up or overdone. Also, pick features you like and highlight them (don’t dwell on the ones you’re not crazy about).  Bone colored eye shadow on the lids will give a little “lift” and a brighter shade of blush takes attention away from fine lines around the eyes.


Try: Long-Wear Cream Shadow in Bone, Brow Kit, and Creamy Lip Color.


Every single woman I know, no matter what her age, wants her skin to look bright and luminous. The bad news is that we lose our ‘natural glow’ both as we get older and on those blah days every woman has, no matter how old. The good news is that you can brighten up with makeup. Here’s how:

Tinted balm evens skin out and gives it an instant glow.

– Warm moisturizing balm in the palms of your hands, then pat the balm over your blush.

– After applying blush, dust a shimmering powder high on the cheekbone.

– When you’re finished putting on your makeup, gently apply face oil on top.

– Wear cream blush instead of powder blush.


Try: Brightening Finishing Powder, Extra Face Oil and Extra Broad Spectrum SPF 25 Tinted Balm.


14 thoughts on “Beauty at Every Age

  1. I am 33 and I feel that I am aging and look dull. I want to order your products and follow your regime. Can I order online? Where can I go to purchase your products?



    Bobbi Brown Reply:

    Reply on January 17th, 2013

    We’ve got just what you need for a fresh + bright look. Our online Bobbi Artists are standing by to recommend the perfect shades for you. Simply visit and click on “Talk To An Artist” and we’ll take care of the rest. You may also purchase online or find a Bobbi Brown counter near you using our online Store Locator (located at the bottom of our homepage). We look forward to chatting with you soon!


  2. I loved your quote, “face without lines and planes is totally expressionless.” I couldn’t agree any more! Beauty can be defined through the perspectives of many in various ways. makeup is sometimes frowned upon and for most like myself, a necessity. Confidence is a characteristic of beauty I believe but sometimes its true you can be beautiful but in need of some moisturizer, or a tint of color for those obvious bags that you have under your eyes, because your work schedule. or stresses of the week. I love how you break down different styles because not one face is alike. Not all woman may agree on the same look. You give a good analogy on aging and what can help with this process for your look, your products are available where?


    Bobbi Brown Reply:

    Reply on April 11th, 2013

    This is Pretty Powerful & we couldn’t agree more! Shop Bobbi’s entire line up at or find your nearest store by clicking on ‘Find a Store’ on our site (bottom left side of the homepage). Happy shopping.


  3. HI Bobbi! just want to say how much I love your products. I have recently had surgery and make up is a must to make me feel and look better!.I have a problem with the foundation colours and have not yet found a suitable shade.I have the stick foundation in ‘cool beige’ (love the texture)which is the nearest to my skin tone, but is a bit pale though the right tone. I am Scottish and am a redhead all yellow toned foundations make me look really ill.I definitely have cool pinky undertone to my skin though I an not particularily pale.Wondered if you would consider making more cool skin shades for all us celts? Thanks for the makeup best I have ever tried in 40 years of using makeup.. Regards Jackie


    Bobbi Brown Reply:

    Reply on April 22nd, 2013

    Thanks for your loyalty, Jackie! Bobbi doesn’t have any plans to add to her foundation shade line-up but we’ll be sure to pass along your suggestion for future consideration. If you’re finding Cool Beige Foundation Stick a bit too light try the shade Beige or add a Bronzing Powder for some warmth without appearing too dark or too golden. Check both out at & let us know your results.


  4. Hello,
    I did love your section on “Beauty at any Age”. I just made an appointment for a 30 minute session at the Orland Park store with one of your MUA’s this April 26, 2013. I cannot WAIT.

    My eyebrows are practically non-existent (half of them plucked in hs and never grew back) My eyes are my best asset and I would love to focus there.

    Really enjoy your “Blog”



  5. I am 55 years old. One of the comments I get the last couple of years is “You look tired”. I am no stranger to make up and love to enhance my features without looking made up. I know that as we age skin loses pigment and I was wondering what I can do to bring color back in my face that will last all day. I take good care of my skin and try to approach beauty from a mind/body/make-up connection.

    Thank you



    Bobbi Brown Reply:

    Reply on May 27th, 2014

    Hi Gina, our online Bobbi Brown Artists would love to share personalized tips to help you look and feel your best. Get started here:


  6. What do women in their 70’s do. You did not address that age group. We at this time in our lives are still interested in looking good. Thanks!


    Bobbi Brown Reply:

    Reply on June 12th, 2014

    We’ve got lots of tips to share with you, Elaine! Let Bobbi’s online Artists help with personalized suggestions to help you look your best! Chat live here:


  7. Hi Bobbie,

    I just want to tell you that I have switched over to your make-up and skin care products entirely…and have noticed a major difference in my skin and how I feel. I love your products!! Thank you!


  8. Check out “Advanced Styles” on Netflix… It makes you stop thinking I’m too old to “_________”. (fill in the blank.)



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