Meet Kate Upton.
OK, you probably feel like you already know Kate. After taking the fashion world by storm in 2011 and gracing the covers of Vogue, GQ, and Sports Illustrated—to name just a few—Kate’s joined the ranks of iconic American beauties and become a household name.
I knew Kate’s public face, too, but when I met her in person, it was quickly clear that Kate is really something special. She exudes confidence, warmth, and authenticity—her skin glows, and you can immediately tell that she’s the sort of person who really loves her life. She’s also a maverick who has carved her own path to success. I was an instant fan.
In a recent Vogue profile, a friend said of Kate, “Two things are extremely attractive: health is beauty, and confidence is beauty.” I couldn’t agree more. I’ve always believed that everything starts with confidence—it’s the quality most central to a woman’s beauty. Kate radiates positive energy and is healthy and comfortable in her own skin—that’s pretty powerful.
I couldn’t be happier to announce our partnership with Kate Upton as the newest face of Bobbi Brown Cosmetics. I think you’ll agree that Kate has a gorgeous face for makeup—take a peek at how we put this look together, and stay tuned for much more.
XO,
Bobbi
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Kate looks beautiful and wears the makeup so effortlessly! Bobbi, you really are an inspiration!!! Thanks for sharing this video. Brooke x brookeprice.co.uk
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What a great video-good energy between Bobbi and Kate.
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How awful!! I thought you marketed to the mainstream “normal” woman? How can you use this model as a standard of beauty that the rest of us can attain?! I’m sorry but you have just lost me as a customer, and I have been using your line for six years.
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Thank goodness u switched from Katie Holmes. I never understood that choice. Kate is beautiful and full of life. Fantastic video, really shows her personality.
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Once again you disappoint! This is not the Face of beauty I want to see from you! It just does not fit the product and philosophy you put out!
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Love the video!
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Yay for curvy gals! Kate looks fabulous in the video (Bobbi as well). Love the interview. Bobbi needs her own talkshow.
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What a great video. Love Kate- she looks radiant.
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While this is a really lovely video and Kate is really beautiful, she is not what comes to mind when I think of the face of Bobbi Brown. I’m a little disappointed.
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Bobbi, I normally wouldn’t post a comment, but I am admittedly very cranky today as I read some of the comments posted by those who are disappointed by the choice of Kate Upton. Here is my view, for whatever it is worth: I have used Bobbi’s products since the very beginning. My first lipcolor (rose) was purchased at Henri Bendel in Chicago the very day that the original lipstick range was placed out on display. At that time, I was a happy, professional career woman in my late 20′s. I went on to get married and eventually became an at-home mom. I had my second son when you had your youngest, and later had two daughters. I still use your products. Some days, l scarcely have time for lip balm, other days, it is a full face. You do so much for women of all ages: your Pretty Powerful campaign, a myriad of very worthy philanthropic causes, advocating and educating women on healthy lifestyle choices, and very importantly: using women of all ages, races and sizes as models in your books, editorial pieces, etc. I think that any consumer could clearly see that you are living with a high degree of personal integrity. You are “walking the talk”, which is the number one quality that I am attempting to foster in my children. In fact, my oldest daughter is 13 and just starting to wear makeup…she is a scholar, a painter and an athlete, and I know that she considers you a role model. Personally, I am happy to look at Kate Upton’s sweet face as a representative of your brand. You can never make everyone happy, but…as for me: I see a 50 year old face when I look in the mirror every morning. I am happy to see youth and happiness in an ad or a video promoting products I love. Those who disagree are welcome to their own opinions, BUT…please remember, the choice of a spokesperson is only one small element of your brand, which in my humble opinion, has done a wealth of good for all women since it’s inception. (I feel better now!!!)
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Leslie Persach Reply:
I couldn’t agree with you more. I am “a youthful” 58 (I hope) and love to see young freshes faces like Kate. I admit it makes me long for a time when I was a bit younger but overall I would prefer to look at someone like her than ‘real people’. I see real people every day. I love Bobbi Brown products and have for years and the ‘fresh, natural face’ is what it’s all amount. The minimal makeup that makes one’s face glow. I do believe if you know what you are doing you can achieve that look no matter what age.
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Kathy Reply:
I agree with Jacqueline and Leslie. I am almost 60…yet I don’t aspire to look old…but to look youthful! Now, that’s not to say I am trying to be what I am not, but to be the best I can be. When I leave the house, I don’t try to look like a runway 20+ yr old…but respect myself and those I am around to look my best.
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So silly. Pure marketing - as a long time customer and fan of bobbi herself I’m disappointed that she’s not staying true to herself by these celebrity endorsements and standing up to whoever at Estée Lauder must be telling her to do them.
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Beauty is about diversity, I am 61 years young and I think Kate Upton is a great choice. She is young and confident. It is not about her be a Sports Illustrated model, it is about all of us finding our best self. It is not about relating to every model it is about beauty through different eyes and ages. No one is perfect not even Miss Upton.
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christine Reply:
The voice of wisdom is always appreciated. I am also 61 and agree with you that she radiates confidence without an edge of narcissism that one can often see in celebrities. The featured color selections for her make-up can be used with ease on just about any woman, of any age, who has fair skin. Lovely to watch.
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The fact that the new face of Bobbi says anything about contour is a huge flag that she should not be the face of Bobbi. I mean look at the disgust in Bobbi’s face when she says it! I will always love Bobbi Brown the person and the originally philosophy she brought with her company. It’s just to bad her vision has become blurred.
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Hi Lori, Beth, & D, Bobbi has centered her career around helping women of all ages celebrate their natural beauty – and that is what drove the decision to make Kate the face of our brand and is the inspiration behind the brand’s ongoing Pretty Powerful campaign. Bobbi thinks Kate is a beautiful, strong, confident, real woman with enormous spirit – and that is why she chose her.
A Pretty Powerful woman – like Kate – knows that when you enjoy life and feel good about yourself, there’s no limit to what you can do. Our Pretty Powerful campaign is still something that we strongly believe in. Click here for our updated site: http://bobbibrown.com/PrettyPowerful
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I love your products, but at some point I would like to see a person of color as a spokesperson. I want to see the products you endorse and I use on someone who looks like me.
Thanks
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Teresa Reply:
I too am a huge fan of Bobbi’s products and would love to see an African American as a spokesperson. Bobbi is a brand that does a great job offering colors for many women of color. I would love to see Sannaa Lathan, Nia Long, or Kelly Rowland as a spokesperson for such a classy brand. Those names are just a few.
I think it is foolish to be so upset with BB because of her choice in a spokesperson. Her choices haven’t been ladies that are off the mark for representing class and beauty.
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I love Bobbi Brown cosmetics and will proudly continue to support the company at the make up counter. I am 45 year old teacher and only wear and cleanse with BOBBI BROWN! I teach young teenage girls every day it is not about your beauty on outside but on the inside. Kate Upton is naturally beautiful regardless. Take off that make up and that smile would do as well. All girls at any age enjoy make up and Bobbi helps enhance that without going over the top. My 15 year old daughter enjoys the make up classes and she always comes out looking beautiful but not “overdone”. So enjoy the Pretty and Powerful woman of Kate Upton.
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Oh Gag! Bobbi is her role model? Seriously? Wow. Just what we need a 19 y.o. to represent the line to “women.”
Well I like her better than Katie Holmes. I just couldn’t get past her and Tom Cruise.
But I don’t see how she (Upton) speaks to “women.” Her big beauty secret relates to “contouring” and looking good after jet setting around? Great! I was really worried about looking good after getting off planes, as are most of us, I’m sure. (sarcasm font.)
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Fantastic video. They have a real rapport. Love the confidence message.
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Well said! Agreed!!!
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Lovely and pretty powerful !!! That is all that needs to be said!
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Colleen K Reply:
Again, well said! I love the confidence and appreciate the positive message.
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I agree with the disappointed Bobbi fans on this one. WHY oh WHY do you insist on youth as the only “role model” or spokesperson for your line. It seems there are legions of Bobbi fans and customers who are not the age of Kate Upton or Katie Holmes and don’t want to see yet another image of beauty=youth. Why not more Pretty Poweful women, or spokespeople of different ages? How about showing 5 women of 5 different ages and photograph all of them together wearing the same Bobbi makeup and showing us how it looks? I was more hopeful that Bobbi would think out of the box as some of her colleagues are starting to do and use the likes of Jessica Lange and Charlotte Rampling to show what beauty is. I’m sorry but Kate Upton talking about confidence…who are you kidding??? Not this 56 year old Bobbi fan!!! Bobbi, you know better than this.
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I couldn’t agree more!!!
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Like one of the other women who made a comment, I have also used BB since the line began with the 10 lip colors. Now that I am in my 60′s, I feel somewhat “left in the dust” not only by the campaigns using models that are my daughter’s age, but also in the lack of anti-aging developments in the skincare line. There are no products w/ retinol, no strong vitamin C serums, no antioxidant rich creams….all recommended by my dermatologist as well as being available in other makeup/skincare lines. I’ve also noticed that a lot of the new palettes contain 2/3 sparkle eye shadows and other new color items are geared toward the 25-35 age group. This has been a real “beef” of mine for years. I feel forced to use makeup/skincare which is appropriate for my daughter. I’ve always taken care of my skin enabling me to only need a tinted moisturizer. Please Bobbi, remember that some of us have grown up with you and would like to stay with your line. By the way, the Tinted Balm SPF that I use is fantastic, but not one MUA or magazine article has ever mentioned that no one wears tinted color on our necks or chests. SPF is needed there as much as on our face. There needs to be products/education for ALL of us.
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I agree with other the people who are disappointed. I think Bobbi is using celebrities for her products. I liked it better when she had people who are “normal or average” as her models for her products. I know it’s business and that’s how she or they will market their products. Personally, Katie Holmes is not even beautiful, so I don’t know why Bobbi picked her. Katie H did not make me want to buy BB’s products. Katie did not sell me. Katie Upton isn’t as beautiful either. She was so fake when she said BB is her “model.” Whatever, what a liar! BUT I buy BB’s products because I love her powder foundation and lipsticks. I don’t really care about her celebrity models, because they are so fake. Sorry…
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If you read Bobbi’s excellent books you’ll notice that when she was younger she felt there was a lack of role models to young women who were not tall, blonde haired and blue eyed, so now she has appointed a tall, blonde haired, blue eyed woman as the face of Bobbi Brown!
I live in the UK and had never heard of Kate Upton before. I Googled her and found her official website, which has a picture of her smoking, and wearing dominatrix style underwear, if I had a daughter I would not hold her up as a role model. I can’t understand what is pretty powerful about her, she seems to have made a career out of appearing very little for the pleasure of men, she has a right to do this, but to me it seems she is pretty exploited not pretty powerful. I am not saying she is bad person, just that she seems an unlikely choice for Bobbi Brown Cosmetics.
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For me, this isn’t so much about age as it is representation. Kate Upton is very beautiful. But the general public doesn’t “know” her. The mention of her name and all anyone thinks of is scantly clad bikini images. She isn’t known for her style or personality. I, like most associate her with scantly clad images, and posing for photos at sporting events.
I’m sorry but I truly don’t understand this choice.
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OMG !!!! really? Kate Upton ????? Have you seen her reputation lately? Her recent video floating around with practically nothing on? Thats a role model? Im sorry, I agree with most but seeing her at recent baseball games with a beer in her hand, loud and obnoxious is NOT a role model to me…..Ive used BB since the very beginning as many of you ladies and I agree Ive noticed many palettes now have sparkle and glitter and that is so disappointing….Im a career woman, professional and I love the palettes but have to be careful which color Im choosing for the day….For skin care before putting on my BB makeup Ive turned to another. Am I disappointed with BB choice? I sure am !!!! BB you have the power to change your spokes-person!!!! Please do so ……Please pick a “woman” to represent all woman with a GOOD POSTIVE REPUATATION !!!!! This may take come thinkin but i believe you can do it…. Not someone that flirts, runs around half nude, on screen at a baseball game drinking beer looks rediculous!!!! thats great for young girls to see….Yep ladies thats our rolemodel!!!! I say no more !!!!!!
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I’d be willing to bet this video was the first time bobbi and kate met. I had to laugh when kate talked about contouring - something the bobbi look isn’t about.
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christine Reply:
That Bobbi doesn’t use contouring techniques is why that comment wasn’t cut from the video. She made a great point of saying that contouring isn’t necessary, thus backing up her experience and philosophy by pointing out that Kate’s cheeks are just fine as they are. This emphasizes a truth that’s right for all of us.
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OK this is the second time Im trying to send a comment……maybe my first was deleted bec of my not so favorable to Kate Upton as your new spokesperson!!!!!! My first thought was “Bobbi? are you wanting to get rid of your long time followers? Us women that have been with you from the beginning…I have used your line for as long as I remember…my son was a toddler and now 33 years of age……Thank goodness Ive a fantastic BB makeup artist that knws me and recommends what is perfect for ME and Ive passed it along to other friends/family pple that have approached me as to what do you use on your face wow !!!! OK my complaint is what? Kate Upton? really a rolemodel? Do you follow her reputation? have you? just recently Ive seen her in a video “floating” lifeless with barely nothing on but her undies!!!!! Ive seen her at baseball games with a beer in her hand not acting appropriately at the games where as even my son as made comments thats shes rediculious !!!!!! Yes shes dateing one of the top baseball pitchers in history and her conduct is beyond professional…..Yes we all like to “let loose” at times but Im big on “common sense”!!!! And Bobbi do you feel having a 20 something represent all is favorable? Im so peeved right now I can spit nails……Katie Holmes at least is a mother, trys to stay out of bad press etc…..tell me what Kate Upton is doing to stay out of bad press? If I didnt like BB so much as I feel she is fantastic! Id go to another line, but as I mentioned before my artist at the BB counter is fantastic, Renee that I will continue to wear and be a fan of Bobbi Brown herself…..as for Kate Upton? lets move on !!!!!
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I love Bobbi products and the message Bobbi sends out to her customers. The Pretty Powerful campaign is amazing and encourages women to be empowered and as the mother of a six year old I think this is fantastic!!
Bobbi, your brand doesn’t need a “face” as your products speak for themselves!!
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I’m surprised by how much I like Kate Upton in this! She has an ease about her…and I love this makeup look.
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Hey All-
It doesn’t matter who the spokesperson is- the product is good, so whatevs.
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Stop complaining ladies. Just use the great products this line produces. I use these products on my clients of all ages and they look great. Just advertising. Bobbi’s foundation s and shadow s are best in the business for subtly and use for mature woman. Unfortunately the reality is youth sells whether we like it or not. Bobbi is still more pro woman than the vast majority of makeup lines. Count me a fan still.
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I’ve used BB products for years and love Bobbi’s philosphy. However, I was not impressed with Katie Holmes as a spokes person and now Kate Upton? Has any one see her “Cat Daddy” dance video?? Seriously?? Need I say more??!! Certainly not a role model!
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Bobbi - You are awesome and yes, so is Kate! I’m almost 55 and I won’t ever look like Kate Upton again. Actually, I never did :-).
But, isn’t the message to be confident with who you are?
I for one think this is a lovely partnership. Congratulations!
Thank you for everything you do!
Teri
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I totally agree with Libby. Could not of said it better myself!
I am in my fifties and look great with the help of my dermatologist and my BB products. I have been with BB since the beginning and would like to continue to be. But Bobbi how about us women in your age group?!
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lovely young lady. I want to be Bobbi Brown, but like BB said…I could be KU for a day, too! natural beauty rocks fake any day - at any age. Arlis Miles, Houston, TX
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I really don’t care who the model/spokesperson is. Please lets have some better products for the older woman, retinol, niacin, and the vitamins,c, e, etc. We need serum, face cream and eye cream, with more anti aging products.
We also need a good foundation that isn’t a yellow base, I am more on the neutral side and have to mix 2 shades, so I am not to pale or yellow…….There are many other great foundations out there, get with the program.
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I love your thoughts Jacqueline and couldn’t agree with you more! Thanks for sharing.
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I just watched the video of Bobbi and Kate. She is a very beautiful woman and has great skin. Nice to see companies using someone that is not so thin. I do agree with some of the comments previously posted though. It would be nice to see other races and ages of women in Bobbi’s campaigns more since Bobbi does cater to all different types of women. Diane Lane, Catherine Zeta Jones, Kerri Washington to name a few would be great faces to add. Yes it is nice to use younger models but there are a lot of beautiful women out there in all ages. I know Bobbi’s line and books show her support of all ages and races. And her line does a great job taking care of the needs of different types of women and completions but it would be great to see diversity in the ads. It would also be nice to see Bobbi come up with a more intense skin care line for those who need it. Also, I know some voiced a dislike in Katie Holmes but I liked her as the Bobbi Brown model. She is very sweet looking, hard working, and simple. Lots of natural beauty. I thought she had a fresh and unique look. Bobbi really did some fabulous looks on her. Also it was nice to see Bobbi use Katie Holmes as her model because she didn’t look like your typical cosmetic model. I respect Bobbi for looking for models that aren’t the normal faces of cosmetic lines. I love Bobbi’s ideas and products. I am so inspired by her line and ways of applying makeup. I started using Bobbi first and now all four of my daughters use it. It is a line that encourages using cosmetics to enhance your natural beauty and not to over do it. My girls and I get compliments often on our makeup. Bobbi please continue doing what you do best, making ALL women look the best they can and encouraging them to be “Pretty Powerful.”
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Hi Jacqueline, Very well said!
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I couldn’t help but notice that in the same week that Gloria Steinem (“This is How Eighty Looks”) turned 80 years old, Bobbi Brown chose Kate Upton as her new “spokesperson.” WOW! To the woman who commented that it “doesn’t matter” who the spokesperson is as long as the makeup is good”, may I says that it matters deeply and profoundly to all women, especially to the young women Bobbi is obviously trying to capture with this choice. Kate Upton has accomplished two things as far as I can tell: One, she has capitalized on her natural born beauty; and Two, she hasn’t starved herself down to a size zero model. Is this what you want me to be impressed with?? The only woman I was impressed with on the video, whom I thought looked great, was highly accomplished, and whom I would choose as a role model for myself and my daughter was….Bobbi!!!
I am greatly offended by your choice of Kate Upton. She is neither accomplished nor powerful and does not in anyway represent the Bobbi Brown Cosmetics that I have known and loved…and bought tons of products from!!! Moreover, I feel this choice (and the insipid video in which Bobbi herself looks totally uncomfortable) is an insult to my intelligence. Do you REALLY expect me to believe that this is the image of female power, confidence, and beauty that I should be admiring?? I will think good and hard before I purchase any more Bobbi Brown Cosmetics as I do NOT want my hard-earned dollars to support this offensive P.R. campaign. And may I just say that I would much rather be and look like Gloria Steinem or Bobbi Brown for a day, than Kate Upton any day!!! Bobbi, you have sold out!!!
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I have been using Bobbi’s make up and skin care since my late 20s and I am 54 and have just about every beauty product known to man..my bathroom put’s most beauty counters to shame. I always use something Bobbi Brown everyday and love it! I do not care who is chosen as the celebrity du jour because I love the products, adore the Bobbi Brown beauty consultants at my local Nordstrom’s and love the message this brand creates. I am the same size as Bobbi, brunette, blue eyed and short, thus if a young, big blonde gorgeous amazon is also endorsing this brand, welcome aboard!
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My natural reaction to Kate Upton as the new face of Bobbi Brown cosmetics was….. What??
I am disappointed , as a lot of other BB users are, that she would be chosen for this title. I guess I always associated Bobbi Brown and her philosophy on mature women aging gracefully and naturally. Her cosmetic line would help you achieve this, which it has for me. I have used her line of products for 18 years.
Kate Upton is un-relatable to me because it goes against the philosophy I always thought BB spoke for.
It is my opinion that Kate Upton is somewhat clueless as for what Bobbi stands for. There is a disconnect there and it was apparent in the video when she said ‘contour’ is her secret makeup tip of all time. Even Bobbi was surprised at that response. That says it all.
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I’m 61 and have used BB products for quite a while. I have no problem with Kate Upton, as long as BB adds a few other “faces of.” For example, since the line covers many skin shades and types, why not include someone who is dark skinned, such as a black model, and perhaps an Asian or olive skinned model? I would also like to see an attractive model over 50.
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Kate Upton: Is she beautiful? Confident? Yes to both. I don’t feel, however, that she inspires the same (confidence) in average looking women, which is what I thought Bobbi did so well up until now. Bobbi Brown has embodied a lifestyle of health and sensibility partnered with flattering natural looking make up. I’m disappointed to see her bringing in celebs, who, goodness knows, are beautiful to look at, but we are already bombarded with unattainable images as it is. I really prefer the trend of featuring more average looking people and styling them in the best possible way.
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Very well said, Jacqueline! I’m 53 and I can appreciate beauty in all shapes, sizes and colors. That being said, I’d love to see Bobbi Brown use a spokesmodel of color (Lupita, perhaps?) in the future. But I’m very happy with Kate, as I was with Katie!
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I’m white, but I’d like it, too! We can relate to ALL women.
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Let me start by saying that Kate Upton is a beautiful girl and looks stunning in the look created for her by Bobbi Brown. Having said that, my only reservations come from Kate’s public image. She has made choices in the past that seem distasteful to me. She is beautiful and sexy and there is absolutely nothing shameful about that and I definitely think those are among the qualities to be celebrated by all women. However, when a person’s sexuality becomes the only thing you see it’s almost dehumanizing. I question some of the public choices she has made and would not consider her a woman that I would want my daughter to emulate. Miley Cyrus is clearly pretty, confident and powerful, but I would not want her paired up with Bobbi Brown Cosmetics and held up as a role model. Overall I am a huge fan and supporter of the Bobbi Brown brand and message. Keep up the good work! Just my thoughts on the matter.
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I thought that Bobbi Brown was about natural beauty and about empowering women. Yes, Kate Upton is beautiful but when someone is known purely for their sexuality and body image, it is a poor choice as this is not empowering to women. Women are worth more than just taking off their clothes and publicly showing their body. I don’t think that Kate Upton suits Bobbi Brown’s whole make-up philosophy and it is extremely disappointing. I have used Bobbi’s products for years as I loved the products and what they stood for. However, this is such an upsetting change of events. I do not feel like supporting a company that supports the sexualization of women. Kate Upton should not be placed in the status of a role model because she demonstrates to young girls and others that women can only be recognized if they take off their clothes. I am very upset and I would go as far as to say disgusted.
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Add me to the group of loyal Bobbi Brown customers surprised and disappointed at the choice of Kate Upton as the new “face” of Bobbi Brown. There is no denying that Kate is a beautiful woman, however she is not representative of what I have always thought the Bobbi Brown philosophy to be, i.e., all women are beautiful, and makeup enhances our natural beauty and makes us more confident about ourselves. Kate Upton’s biggest achievements to date are gracing the covers of magazines marketed toward men, wearing very little clothing so as to flaunt her breasts (which look surgically enhanced). Let’s not forget the internet sensation videos of Kate doing the “cat daddy” in a barely-there bikini. To me, these credentials are not “pretty powerful”, and I cannot relate to Kate Upton at all. Further, I have five daughters and I would never point to Kate Upton and tell any one of them, “this is someone you should look up to”. I get it from a marketing standpoint why your company would choose Kate Upton as a spokesperson; the potential to capture a new market of 20-somethings who want to be like Kate is probably enormous. Based on this video, I can’t even say I think Kate Upton is well-spoken, or familiar with the Bobbi Brown brand. She mentions face contouring as a beauty secret she has learned along the way. What is this all of the sudden-Victoria’s Secret? In all the years that I have been using BB, and in all the visits to BB counters, I have never once had a makeup artist suggest contouring. Bobbi herself has even said contouring looks fake (http://www.bobbibrowncosmetics.com/cms/learn/be_who_you_are_beauty.tmpl), and besides who among us has time for such a routine? We are moms, professionals, or both, and I thought that’s who Bobbi Brown spoke to. Maybe the company will be heading in a different direction? If so, then I will be very sad, since BB has been with me from my first big job interview, at my wedding, through the days when I had babies that took away all my sleep, and corrector and concealer made me look alive, to now when I rely on long-wearing makeup to get me through my busy days. I don’t normally write comments like this, but I wanted to speak my mind about feeling shocked about the new “face” of Bobbi Brown. Of all the pretty powerful, influential women out there, we somehow ended up with a 21 year-old whose claim to fame hinges partly on a video making the rounds on the internet in which she performs a lewd dance in a bikini for the men in the room. If the brand wanted to look toward Sports Illustrated swimsuit issue cover models for a new brand ambassador, a better choice would have probably been Heidi Klum. She is a mother, businesswoman, and her volunteer work with UNICEF makes her pretty powerful and someone I can tell my daughters to look up to. I really feel like Bobbi Brown (the company) vacated its roots with this decision; I would have never predicted it, that’s for sure!
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Susan Reply:
Pauline - Beautifully said or should I say Pretty Powerful!
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….I totally agree with you Fanny !!!!! BB people wrote me back in a separate email assuring me that Kate Upton is a good choice…..Really??? Well Ive asked them to reread my notices and to also instruct her , yes instruct her to make good choices at baseball games and to not do videos with nothing on…..shes not a role model by no means actually she was “nobody” before she started dating Justin Verlander of the Detroit Tigers baseball game. I also agree with you Fanny about my hard-earned $$$$ to support this offensive PR campaign…..I also would much rather look like Gloria Steinem or Bobbi than Kate upton any day…Yes Bobbi you have not only sold out but it hurts knowing you prefer drawing a younger gal than finding someone that can represent ALL women….May take some thinking and some time but Im sure you could have done better…..this saddens me!!!!!
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Paulina, you have expressed my thought exactly.
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susan, i’m with you and libby!
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yes!
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I second Pauline’s comments. Bobbi, do you read this? We love you and I feel like we’re losing you.
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Kate Upton! Seriously?! I am incredibly disappointed with this choice. Of all people to select for their product representation… I started using Bobbi Brown when I was in my teens, and can remember admiring the Bobbi models for their grace and elegance. Kate Upton definitely screams sexy, but in my opinion, she sure is not sophisticated or anywhere close to “role model” material. I for one, would not want my son dating or my daughter looking up to a woman with her reputation (i.e. Sports Illustrated and her infamous “Cat Daddy” video). You would think Bobbi Brown would want a representative that would be a positive and wholesome role model for women of ALL ages.
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Hey why not Christie Brinkley ???????? now theres a thought!!!!!!!! I know I know drop it !!!!! But it makes no sense at all having Kate Upton represent a line that many of us have followed for 10 years or more….I loved the comment about the “contouring ” too funny…Paulina I did go on the website as suggested and found the same comment….NO makeup artist suggests that and I also took notice going back watching the video between her and Bobbi the look on Bobbi’s face….why didnt she redo the video???? dumb…..anyway, Im going to stop cuz obviously BB has decided…..maybe next time seeing she encourages feedback we should have a vote? Im done……………..maybe !!!
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To those of you who’ve been writing in, I’ve been reading all of your comments and appreciate all of the feedback. Most of all, I appreciate your passion for my brand.
Kate will model our seasonal makeup looks, and I’m excited about that. What I want you all to know is that choosing a “celebrity face” does not mean that we’ve walked away from the DNA of this brand-celebrating women of all ages, ethnicities and backgrounds, and empowering them to enhance their natural beauty and be who they are. We do this through our ongoing Pretty Powerful Campaign, in store through Makeup Lessons, online through live chat, and even through this blog. I work with real women every day. It’s the part of this job that I love the most, and where I find the most inspiration. There’s nothing more intimate than sitting with a woman in my makeup chair and hearing her story-that, to me, is what pretty powerful stands for.
Please continue to share your thoughts, concerns, questions, and comments. We’re always listening.
xo,
Bobbi
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While I totally appreciate the reply from “Bobbi Brown,” there is some “disconnect” (as one person previously suggested) between Bobbi’s choice of Kate Upton and Bobbi’s fans and customers who are grateful to Bobbi for all that she has done for women. The choice of Kate Upton is a slap in the face to us. It signifies the anti-Bobbi; it contradicts the entire Bobbi Brown message that we all know and love. Kate is not regular, powerful nor accomplished (really, how accomplished can one be at 21 years old?!? Let’s get REAL!). Your model for “seasonal makeup” should be consistent with the Pretty Powerful theme, the accomplished women theme, and the makeup for all ages theme.
Others have suggested ideas for the Bobbi Brown spokesperson/model. I particularly love the Lupito N’yongo idea! When I think about someone who represents the Bobbi line I think of Jenna Lyons, CEO of J. Crew. Now there is a smart, savvy, stylish, trail blazing woman who always has her own unique expressive twist on fashion and makeup.
Kate Upton is a lovely looking woman…so perfect as the model for Tom Ford Cosmetics!!!
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Seriously disappointed and taking my money elsewhere. Sure, the products are good but marketing is there for a reason. I can say something, too, by spending my beauty dollars on a brand that is more aligned with my beauty philosophy.
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thank You Bobbi for responding bec Ive been watching this blog and very interested in what other women are saying!!!!! Interesting to see youve heard it from both sides. This morning I did go to the counter and had a lesson on eyeliner which Ive line upper and lower but added suggestions were greatly appricated and helps me continue to look great! As we spoke I am under the impression Katie Holmes was ready to move on to things and thats great ….with all due respect when you say Kate Upton will model seasonal makeup it doesnt sound the same as Katie did…above all I am so so glad you read these bec it shows me you truly do care about all your customers that visit the counters, use on line orders and live chat….which i have found so helpful (live chats)…..I love your line, your philosophy and you being so “down to earth”.
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I am 41 years old and have used Bobbi’s makeup for years. I totally understand and applaud the choice of Kate Upton as the face for this line. Kate is beautiful, for sure, and maybe some are disappointed because they can’t relate to her blonde, youthful version of beauty. But that’s really not the point here. The point is that Kate Upton has broken down barriers in the modeling world by embracing her not size 0 body. It’s that acceptance and confidence that truly makes her beautiful and powerful and is why Bobbi chose her.
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I too agree that Kate Upton was the wrong choice for BB. She is too young to represent this line of makeup that has been around for years. I love the idea someone said about having several models of all ages to be spokes models. Don’t get me wrong ,Kate is a pretty young girl ,but her image is not all that great with what has been in the media and in magazines.Love your products, just bought the beach body lotion and I LOVE IT ! THE SCENT IS LIKE NO OTHER.KEEP UP THE GREAT PRODUCTS!
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Kate Upton is much more Victoria’s Secret caliber. In my opinion, she is ONLY famous because of her enormous boobs. Any one with a plastic surgeon can achieve her look. She belongs in Sports Illustrated because she can only sell herself when her boobs are on full display. She reminds me of Anna Nicole Smith before the drugs. So sweet and innocent when there are coaches everywhere making sure she says the right thing. If I were choosing the spokesmodel she would be my last choice. I bet Kate Upton has NEVER even worn Bobbi Brown before this campaign or even knew what the line was about. It was an opportunity for her to expand out of her bathing suit or underwear. I agree with the other INTELLEIGENT women who commented. Can we please have a spokesmodel with substance, who is unique, and makes us want to buy more makeup!!!!
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PERFECT Choice! Such a touching video and Kate is the real deal. Think I’m going to go get all new Bobbi Brown makeup, haven’t had any in a while………
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I have used Bobbi’s line for so long now that I can’t remember the number of years. I am almost 60 and must express my thoughts (normally I would not). As I have read the comments, I paused for a moment and thought about my last 10 to 20 visits to the Bobbi Brown counter and website with in the last year. My Bobbi Brown consultant is the only one at the counter that is close to my age, the one with the experience, the one who truly knows the product line and the true spirit of Bobbi’s, mission, vision and values. When she is not there it is apparent that the mature woman is not the ‘target clientele’ and the younger faces behind the counter seem to have a high turnover. I am the consumer of your products that introduced your line to my daughter and in a few short years, my daughter will more than likely acquaint my granddaughter to Bobbi Brown. There are multiple generations that need to have their turn along with Kate. Please consider representing the women who are consulting this website and standing at the counters in the brick and mortar stores, taking their daughters and granddaughters to the best cosmetic line even though we are not the ‘target clientele” by most sales standards. There should be enough room for all ages to be represented as a spokesmodel for your line.
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Bobbi Brown Reply:
Debi, thank you for sharing your thoughts with the brand. We appreciate loyalists like you who have grown with the brand over the years. As you know, Bobbi has centered her whole career around helping women of all ages celebrate their natural beauty – and that is what drove the decision to make Kate the face of our brand. Bobbi thinks Kate is an exciting, real woman with enormous spirit – and that is why she chose her. However, our brand continues to celebrate women of all ages year round in our Pretty Powerful Campaign. Bobbi herself is 57 years old and prides herself and the brand on empowering all women to be who they are, and will always encourage women across generations to celebrate their natural beauty.
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I have to agree with those who are disappointed. When Bobbi picked Katie Holmes I was so thrown by what image she was trying to create. If I didn’t love Bobbi’s products so much and known her history and value of her products, Katie Holmes might have made me jump ship. Now you have Kate Upton and it’s a step up but a far cry from the POWERFUL
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I have to agree with those who are disappointed. Katie Holmes didn’t seem like a good fit at all. Maybe if I had been a celebrity, married to Tom Cruise, then divorced, and living in a luxury townhouse in NYC I would have related, but I couldn’t. If I hadn’t been a Bobbi fan for so many years and used so many of her products, I would have considered moving on to a new brand. Now you have Kate Upton and I don’t see it as much of an improvement. What about all the unknown women you’ve always posted, young and older. There are so many passionate, strong women doing things of value for the world why not choose them? Bobbi is known for taking someone who maybe hadn’t stood out before and creating a natural beauty. Highlighting those who already have it and are celebrities breathes exploitation and deviates from the brand she worked so hard to build. BIG MARKETING MISTAKE.
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i work for bobbi brown and i agree that kate is not a good fit its to superfical/artifical/fake/unnatural/unrealistic. also she practaly a teenager and a XXX symbol not fit to repsent grown women
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To all of you negative jealous girls who have nothing good to say about Bobbi or Kate lets just say that models who represent the brand or name of Bobbi didn’t mean to make you compared yourselves with them love yourself young or old pretty or beautiful and be happy with the way you look at the end of the day it is your choice to continue using Bobby’s make up line or move to a different brand ..p.s love Kate Upton she looks like a down to earth kind of girl .
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