How, Why, and Where to Apply Bronzer


Summer is all about bronzer. It’s so important to layer on sunscreen, but that doesn’t mean you need to give up that gorgeous sunkissed glow. Bronzer gives you a faux tan the healthy way, but there is a right and wrong way to apply. With a few tips on shade selection and application you’ll be radiant in no time.

Finding Your Perfect Shade

If you have alabaster skin that burns easily in the sun, try a pink or peach shimmer with gold flecks instead of bronzer. Those with light skin will like a light brown bronzer with a touch of pink. Medium skin tones look best in a brownish pink bronzer, while those with medium dark complexions should opt for a brownish-coral shade. Women with dark skin will find dark brown bronzers with red or blue undertones to be the most flattering. If your bronzer is the right shade, the skin on your neck and face will match.

Having trouble picking a color? Pick up a one-size-fits-all product like Bobbi Brown Beach Shimmer Powder for a beautiful, low-key summer look that mimics a natural tan. Pick up this compact exclusively at Sephora and keep it in your bag to add a touch of radiance anytime, anywhere. You can also try Telluride, Bobbi’s personal favorite bronzing powder. “It has a blue red in the way the sky in Colorado when the sun sets in the summer,” she says.



Choosing Your Formula

Powder bronzers are the easiest to apply for a look that mimics a day at the beach. Cream and gel bronzers create a lit-from-within glow, but apply these sparingly as a little goes a long way. Both products are available in shimmer and matte versions. Try matte for a more natural daytime look and shimmer at night to catch the light.

Use the Right Brush

If you don’t want to buy a special brush for bronzer, a Face Blender Brush can be used for blush and finishing powder as well. The key is soft, fluffy bristles that will lightly dust the face, instead of depositing to much color and creating streaks. For powders, you’ll want to use a brush with natural bristles that don’t shed or break. Cream and gel bronzer is best applied with fingers, to melt the product right into your skin.

How to Apply

Use your brush to apply powder bronzer to the apples of your cheeks and over your nose, forehead, and chin where the sun hits. Dust it lightly on from your jawline down your neck down to just above the neckline of your top or dress to make sure your neck and face look the same color. And don’t forget your ears if you have really pale ears.

To apply a gel or cream bronzer, start at the apples of your cheeks and blend outward towards your hairline. You can add a drop to your forehead and nose but use sparingly and blend well.

Whichever you choose, always check your bronzer application in natural light to ensure it looks natural and not streaky, orange, or ashy.


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3 thoughts on “How, Why, and Where to Apply Bronzer

  1. I was wondering what shades in the skin foundation stick would suit MEDIUM BRONZING POWDER? I use the shade Natural. Also how do I know if Ivory Eye Shadow is the perfect under the brow highlight? I have pigmentation around my mouth that matches to the shade WARM NATURAL- what should my base routine be??


    Bobbi Brown Reply:

    Reply on July 6th, 2016

    Hi Taylor. If the Natural Skin Foundation Stick blends with your skin (not appearing too dark or too light), this is your perfect match. Once applied where needed, add the Warm Natural around your mouth and then dust on Medium Bronzing Powder where the sun would naturally hit. Lastly, Ivory Eye Shadow is a great option to softly highlight under your brows.


  2. To help other fair and porcelain BB gals… STONESTREET BRONZER is perfect….just enough pink w/ brownish undertones, but no orange!


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