Sneak Peek: Bobbi’s Biggest Reveal Yet


Behind every great woman…are a lot of other great women—especially when producing a campaign. Before we reveal our 25th anniversary campaign, Be Who You Are, we want to go behind-the-scenes to celebrate the journey and process with you, Bobbi’s main source of inspiration from day one. Be Who You Are honors over 40 women ranging in ethnicity and age, from 13 to 83. They are not just models—they are also teachers, athletes, writers, activists, and mothers, to name a few of their identities. Their stories and journeys are different, but their beauty philosophies are the same: Be Who You Are.

We invite you to meet these women and share in their stories on the new Be Who You Are hub on The entire Fall/Holiday 2016 campaign, consisting of videos, photographs, and interviews, took four days and 40 models from all walks of life to produce—not including the photographer, the stylist, the caterer, the three on-set masseuses, Bobbi herself, retouchers, and an army of assistants. This is our largest campaign to date, and we’re sharing it with you, from start to finish. After all, beauty is a journey, not a finished product, and we want you to see how it all comes together in real life, even before we do any retouching.

On the Be Who You Are hub, you can meet our models and share their beauty stories, watch behind-the-scenes videos of how our campaign came together, and learn about the new Bobbi Brown products that were inspired by you and your beauty needs. This is real life beauty, with a touch of Bobbi—from new friends made at the photoshoot to simple how-to’s for sharing with others. Women of all ages can easily find themselves in this campaign and can explore different looks that relate to themselves. This is our gift to you: we could be celebrating ourselves on our 25th birthday—but we’d rather celebrate you.

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2 thoughts on “Sneak Peek: Bobbi’s Biggest Reveal Yet

  1. As a 56 year old loyal Bobbi Brown customer since 1995 I am happy to hear that there will be women of all ages in the “Be Who You Are'” campaign. I was concerned as I only see younger women in the promo. It would be great to see some older faces from time to time. Thank you.


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