Calling all Uber fans: your ride is about to get makeover – literally. To celebrate the launch of the Retouching Wands and Retouching Pencils, Bobbi Brown has partnered with Uber to offer the opportunity to take a free ride with a Bobbi Brown Makeup Artist and learn Bobbi’s secrets for touching up on-the-go. The partnership was inspired by Bobbi, who often does her own makeup in the back of the car or on-the-go to work or special events.
We partnered with Suits star Meghan Markle on a short video capturing a day in her life and intimate conversation with Bobbi herself as they both Uber around New York City. Additionally, American Ballet Theatre Principal Dancer Isabella Boylston, Barneys Digital Art Director Erica Choi, and DJ and designer Harley Viera Newton will also be sharing how they touch up on-the-go.
Uber riders who get a chance to experience this will also be gifted a Bobbi Brown Retouching Wand and Retouching Face Pencil to recreate a flawless face in minutes on their own.
But wait, just when you thought it couldn’t get any better – several lucky riders will have the opportunity to have their touchups done by Bobbi herself. And of course, Uber cars will be outfitted with photo booths for a quick snap – a total #insta moment.
Today, September 22nd, from 5PM-9PM, Uber riders in New York City and L.A. can request an UberBLACK car with a Bobbi Brown Makeup Artist. In order to request a Bobbi Brown car, select UberBLACK and enter the promo code “BOBBIBROWN” in the promotions tab.
All photography by @thecoveteur