The “No Contouring” Contour

The “No Contouring” Contour


It’s no secret that I hate contouring. When I was starting out as a makeup artist in the 1980s, contouring was everywhere—makeup was all about changing your features, and it was really artificial. My interest in natural beauty, and celebrating—not altering—a woman’s features… READ MORE

Strobing: Highlight the Positive

Strobing: Highlight the Positive


If you’ve scrolled through Twitter, tapped on Instagram or checked your Facebook feed lately, you may have seen the word “strobing” somewhere along the way. Not exclusively for the dance floor, this eye-catching phrase refers to the latest trend in beauty­–highlighting taken to the next… READ MORE

How to Double Line

How to Double Line


My all-time favorite makeup technique for making eyes stand out is Double Lining. It’s a trick that I developed years ago and it’s still the best way I’ve found to add density, depth and definition to eyes. All you need is gel liner and powder shadow—here’s how:



SHARP, CRISP LINE
Step 1:
Apply a… READ MORE

Jersey Shore Essentials

Jersey Shore Essentials


Long days at the beach. Laid-back family dinners. The friendly vibe of the Jersey Shore. It’s summer again, and I can’t wait to get back to my beach house.
When you love the beach (and being organized) as much as I do, you become a beach bag pro. These are my must-pack items for a flawless beach… READ MORE

Prom Perfect

Prom Perfect


You’ve got the dress, you’ve got the date (or you’re planning to rock prom solo, which might be even more fun), now you just need the perfect makeup look. Prom makeup doesn’t have to be stressful—you should feel free to have fun and try something new, like a bold lip or winged liner. Just keep in mind a few important rules that will help you survive the night… READ MORE

It Girl On the Rise

It Girl On the Rise


Recognize this gorgeous face? You will soon. Maria Borges recently starred in our Secret to Standout Eyes How-To, and she was so fun to work with—sweet, bright and super-talented. Discovered as a teenager in her home country, Angola, Maria was raised by her older siblings amidst civil war. She’s… READ MORE

The Epitome of Pretty Powerful

The Epitome of Pretty Powerful


In honor of Memorial Day and in celebration of US Service women, I spent a day last week at NEX, a military base exchange store in Bethesda, Maryland. Together with my awesome PRO Artist Tia Hebron, I had the honor of giving one-on-one makeup lessons to… READ MORE

The Bobbi Cheek

The Bobbi Cheek


I love blush. It instantly makes every woman look better. For the most natural looking flush, I like to layer shades––a neutral, a pop and sometimes a highlighter. Here’s how to do it with the new Cheek Palette (my latest obsession):
1. Using a Face Blender Brush, apply the neutral… READ MORE

Bobbi at the Beach

Bobbi at the Beach


Last week, my incredible PR team and I escaped to Miami for Bobbi at the Beach, a three-day event with beauty editors from around the world. It was so much fun—we presented new products, hosted a series of makeup lessons with members of my PRO team, and talked beauty from the inside out.
I… READ MORE

Oil & Water: They Do Mix

Oil & Water: They Do Mix


When it comes to skincare, “oil” is a four letter word to a lot of women. But cleansing and moisturizing with oil does not mean an oily complexion—in fact, oils are a really luxurious, gentle and nourishing way to take care of your skin.
One of my all-time… READ MORE

Be Who You Are

Be Who You Are


When you feel like yourself, that’s when you’re your most beautiful. Which is why I love this simple little tote. It’s the perfect reminder to just be… READ MORE

Concept to Counter

Concept to Counter


One of the many things that I love about my job is dreaming up new products and seeing them come to life thanks to my amazing Product Development team (these girls live and breathe makeup). Last year, I challenged them to create a lipstick that looked matte but… READ MORE