Long days at the beach. Laid-back family dinners. The friendly vibe of the Jersey Shore. It’s summer again, and I can’t wait to get back to my beach house.

When you love the beach (and being organized) as much as I do, you become a beach bag pro. These are my must-pack items for a flawless beach day.

Barkley Beach Bag: This super-lightweight and totally sand-proof tote is made out of recycled sail material.

Porter Magazine: Created by Net-a-Porter, this new glossy is full of some fantastic fashion (and smart editorials)—the perfect combo for a beach read.

The Knockoff: Any good beach day requires an impossible-to-put down quick read—this novel by Lucy Sykes and Jo Piazza is hilarious and addicting.

Water with Lemon: Staying hydrated is key—I love adding lemon to my water to make it extra-refreshing.

Dakota Aviators: I love the classic look of aviators, they’re just cool. This pair is super-comfortable and has UV protection to shield eyes from the brightest rays.

Adidas Slides: On-trend and super-comfy, these simple shoes are my current summer go-to.

Baseball Hat: No matter how high your SPF, nothing beats a little shade.

Protective Face Base: I apply this like moisturizer before heading to the water so it has a chance to absorb completely.

Face Mist: I’m officially obsessed with our NEW Face Mist—it’s an instant pick-me-up for skin, and a great way to cool off throughout the day.

Beach Roller Ball: I created this beach-inspired scent to capture the best of summer—it’s light and fresh enough to wear all day.

Yogi Bare Lip Balm: Inspired by my dear friend Yogi Berra, I always throw this clear balm in my bag to keep lips hydrated.

XO,

Bobbi